TARGET AUDIENCE

TARGET AUDIENCE

Our target audience?

Our target audience is aimed at Males and Females aged between 18 - 30. These people would obviously be interested in the Deep house music genre. The music video we are creating is based on love, religion, spirituality, evil and good we will try to implement all of this into the video. The reason it is aimed at Males and Females between the age of 18 - 30 is that this kind of age group associate themselves with events such as clubbing, house parties, these events generally play deep house.

Below is a picture of a typical audience for a rave in which Deep House music is being played, the image is about being young, wild and free and having a great time this is apparent when looking at the picture.As you can see from the photo most people that listen to Deep House and rave to it are most commonly youths, and individuals with a unique style and etiquette. 

In this day and age Deep house has become very mainstream and a lot of our society listens to it, where as initially it was quite a niche category of music, so it would be easy sectioning out the target audience but now it is very difficult due to all types of people listening. However, even though there may now be a greater audience, typically these audiences share the same attitudes.






Psychographics

So my demographic of people is males and females aged 18 - 30, the type of people that fit into this category are classed as ABC1 category where as individuals who would typically listen to Hip-Hop/Rnb are in the C2DE category. With every genre of music there includes individuals who just listen to the music because everyone else does, and there are individuals who listen to the music to try and fit in with the crowd, and then there's those individuals who are avid fans of the music genre. This relates to the Deep House genre, because of its big impact into the mainstream scene.There are certain groups of people which relate to the Cross- Cultural Consumer Characteristics, and thats the Mainstreamers, Aspirers, Succeeders and Reformers, when looking at the Deep House genre it is full of Succeeders. This is because individuals that follow the Deep house genre mainly use their image to reinforce their feelings and power.

Questionnaire

Graphs


From this pie chart you can see that the most common age group within the participants of my questionnaire is 17 year old. The least common age group are 16 and 19+. We targeted a specific age bracket due to the narrative of our music video, this is because the partying lifestyle is included which we feel is more appropriate for this age group.





From this pie chart you can see that the genders are pretty much equally balanced this is purposeful, due to the fact that our music video is more aimed at a specific attitude and lifestyle rather than a certain gender.




This graph suggests that the participants in our questionnaire are very diverse, in reference to the lifestyle matrix certain groups that are included in our questionnaire these are Tribe wired (Happy, outgoing, crazy, creative) and Fun/atics (funny, crazy, creative). However, there are a few anomalous results which included participants saying they were indecisive and flawless.





This graph shows that the participants within our questionnaire are mostly Deep House fans, as it was done randomly this shows that Deep House is quite a well liked music genre, meaning that the tribe wired and fun/antics people have a correlation to the deep house genre.

This graph shows that dancing has a big influence on the Deep House music genre and its music videos, automatically the participants who even dislike the genre feel this way, showing that although they are not fans they are aware dancing is heavily associated with Deep House.





Romance is a very key factor with in the deep house genre, as a high percentage of the music videos in the genre include romance, However this graph suggests that even though more participants said 'Yes' a little less than half said 'No' showing that people have mixed opinions on whether it should be included or not.