Sunday, 23 November 2014

STORYBOARD


STORYBOARD FOR MUSIC VIDEO









EQUIPMENT

Equipment Needed

  • Sofa
  • TV
  • Table
  • Plate with half eaten pieces of toast
  • Belt
  • Blanket
  • Empty beer cans
  • Half empty bottle of vodka
  • Tobacco
  • Rolling papers
  • Necklace with a cross
  • Bible
  • Alarm clock
  • Baby Doll

Saturday, 22 November 2014

LOCATION

Location





This is the main characters house in which many scenes will be shot, for example when the main character leaves his house to go and meet with his friends. 

                                 
This is the room where the main characters mother is seen to be sleeping in the morning and also where she overdoses and passes away on the floor. 

                                 
This location is within the house, this is the main characters bedroom, this corner in particular will play part in our video.  When the main character finds out his mother has overdosed and passed away, he then runs up into his room slamming his door then curling up into this corner where he has flashbacks of him and his mother in the past.

This stretch of road is located on 'Thorold Road' we will use this location to film when the boy runs outside his house after his mother overdoses, we will try to film the boy running on the road as this road is not a main road, however this could be difficult as although it is not a main road, cars are normally traveling up and down this road quite regularly therefore if this is the case we can still film on the sidewalk. This road will also be where the boy comes across the cross necklace found on the sidewalk/road.

This church is located on Thorold Road, this church will play a big part in our music video, a scene where the church is used is when the boy comes across the cross necklace and has a flashback of him and his mother walking towards this very church.

This location is known as 'Riverside Park', this location In particular will host in the scene where the main character walks into a park and walks down a stretch of pathway when he comes across a bench.

This is the bench which will be in the final scenes, the priest will be sat on this bench reading a bible when the boy comes up to him and seeks for help/guidance.

Audience Feedback of location

''Very good choices of location, however you should use more urban areas as your song choice has quite an urban vibe to it''

'' I like your locations a lot, and they fit well with the idea of the music video''


'' You should use a more traditional church I think''


'' There are a lot of forest areas being used, your group should use more urban areas especially the town center where there are more high streets''



The location planning was delegated to Gurminder (member of the group) this shows some of the locations in which some of our scenes will be shot. From the audience feedback I feel that it is very beneficial for us, to consider it and certainly use more urban areas. 

ACTORS, COSTUMES AND PROPS

A SCRIPT IS NOT NEEDED AS A MUSIC VIDEO CONTAINS LYRICS.

Actors and Costumes

The main actor is named Gomez and will be played by myself, he will be dressed very urban and hip. The reason for this is because he is going to represent the common type of audience who listens to Deep House. Not only are we representing a target audience we are also representing ourselves as we are apart of this target audience.

Items of clothing that the character will be wearing are:
  • Snapback Hat
  • Black jeans
  • Black hooded sweatshirt
  • Air Max 1's trainers
Below is an image of the attire I will be wearing


Our video will include a short scene in which a priest is included, he will be dressed in:
  • Long black garment 
  • Blazer
  • Clerical collar
  • Black shoes

This piece of garment will be purchased from EBAY, to ensure we have a realistic costume to use in order for the audience to be aware that the actor is representing a priest.


The rest of the actors within our film will be dressed casually, but more to the urban side of fashion wear. 

Props

  • Baby doll wrapped in blanket ( flashbacks are going to be included into our video which will show the main character as a baby)

Thursday, 20 November 2014

FILM SCHEDULE


Film schedule


This role was delegated to Chantelle (member of our group), she has devised a film plan in which we will abide by when constructing our music video. It includes the description of each scene we are filming, and shows what props and costumes we will be using. The film schedule also displays what characters are included in each scene and what equipment we will be using in order to create our scene. Following a film schedule will allow us to be more organised, and achieve a greater end product.

NAME AND FONT

Name of Music Video

The name of our music video is called Benediction, this is due to the reason that the song we are using for the music video is by the group Hot Natured and is called Benediction. So we are going to use the same name, however the main reason for this is because the meaning of the word 'Benediction' is a prayer asking for divine blessing, so our video is going to include religious ideas which revolve around a character who is looking for the right path.

Font


This font is being considered for our music video as it is quite simple yet very effective, also we feel that using this font will allow more focus to be on the music video.
         



The Planet Benson font is one in which we are going to consider for our music video, this is because it provides an urban feel to it and our video will be taken place in an urban environment. 




Blackout Sunrise is a font which we find is very edgy and cool and may fit in very well into our ancillary tasks, also it is a font that we find is very serious and professional but also urban.



Audience Feedback

We conducted a small audience research task in which we asked 3 of our friends about which font they would find, that would be the most appropriate for our music video. 


George

'' I think Blackout Sunrise is by far the best font you could use for the video out of the 3, because it looks more appealing''

Sanjay

''Blackout Sunrise is the nicest font there and it will fit in well with your video I think''

Sam

''The planet benson font is really cool and unusual and is different to other fonts, i think you should use it because its different to other fonts''




The font we feel that is our favourite is 'Dolce Vita' we really liked this style because it is very simple and minimalist, yet still cool and attractive. Which fits into the theme we are going for,also a font that is too funky or jazzy can distract audiences from viewing our products and distract them from our theme of minimalism. 

COPYRIGHT LETTER

Copyright Letter

Below is a copyright letter which was created to send to the manager of the record label 'Hot Creations'. The reason we had to send this letter is because the song 'Benediction' is the intellectual property of the group 'Hot Natured' and is under copyright. So we are assuring the record label that we are not making any intentions to financially benefit from creating a music video for the song. 




Dear Copyright Holder,

I am studying A Level Media Studies at college and for our project we are creating a music video for the song Benediction by Hot Natured, this is solely for education purposes only. 

I would like to ask for your permission to go ahead with creating the music video for this song. This will allow us to film the ideas that we have created to match the song, and provide an inspirational video which we feel, will highly benefit the individuals who view it, who will be students of the class. If permission to use Benediction is granted all copyrights will be fully declared to the owners of the track and will not be screened to public audiences.

We will include the copyright notice if supplied by you in our video, I look forward to hearing from you in the near future.

Yours faithfully,

Isa Rehman, Student at Bitterne Park Sixth Form, 1 Copsewood Rd, Southampton, SO18 1BU.

Tuesday, 11 November 2014

SUMMARY OF OUR CODES AND CONVENTIONS

CODES AND CONVENTIONS OF OUR MUSIC VIDEO

Our music video will certainly not be the typical Deep House video as it breaks certain common codes and conventions, that audiences might see on television. This is due to the fact, the overall meaning to our video is very serious and will be created to provide an inspirational feel to it. Commonly, Deep House videos do not provide serious meaning and tend to stray away from the meaning of the lyrics. This is apparent in Oliver Heldens video for Gecko (overdrive), which is a experimental video with small substance and no correlation to the lyrics. In this video





Usually deep house videos happen to be created in an alternate setting with little or no relation to reality, and real life meaning. However, even though this is common in certain deep house videos these alternate realities are usually double entendres or metaphors for real worlds scenarios. Furthermore, the music video our group will be creating will include a real life setting with meanings that are included in reality, we are creating it to serve a purpose and create an inspirational feel to it. Our video does not include the common code and conventions that are included in main stream deep house videos such as clubbing, drinking and strobe lights, However so many Deep House videos that are being released in this generation tend to stray away from this idea and are turning towards inspirational type videos, one video that does this is Prayer in C by Lilly Wood (Robin Schulz remix).



Ultimately, this video depicts the idea of tribe wired and Fun/ antics groups within the lifestyle matrix, this is due to the reason that these groups in the lifestyle matrix show individuals to be happy, outgoing, crazy also to be funny and creative which is clearly seen in the video. Furthermore, this is also apparent through our target audience research that tribe wired and fun/antics people are the main section of the Deep House target audience, hence significantly relates. The use of the lyrics ''Our world is slowly dying'' and ''When men will be no more... there will be silence'' the singer is definitely questioning religion and the future of the world, which is very similar to the video we look to create. I feel this video brings out the hard edge of drinking/youth/ partying and dance with the concept of religion, and in fact this way of living could actually be the religion itself of which the demographics of the house music genre follow which is the youth. Also you can see there is a lot of individuals with in the music video that are wearing masks or have their face painted. This could show that the youth are creating this alter ego in order to get away from their normal lives and live this life of having fun and know no limits, which is in essence similar to the idea of going to the club to see a DJ perform, once you are in that environment you are away from reality then once it is finished you are back to normal. 









Thursday, 6 November 2014

ANALYSIS OF LYRICS

Lyrics and analysis

Hey! Feel it coming on
I waited for so long!
Feel it come my way
Each and every day
By the time I put on my shoes
Already have the groove
Benediction in the morning time
Everybody riding on, and on

On and on, keep on riding on
On and on, keep on riding on
On and on, keep on riding on

Feel it coming on 
I waited for so long!
Feel it come my way, yeah
Each and every day
Cause it's nothing that I can do
Feeling true!
Benediction in the morning time
Everybody riding on, and on

On and on, keep on riding on
On and on, keep on riding on
On and on, keep on riding on
On and on, keep on riding on
On and on, keep on riding on
On and on, keep on riding on

I feel like our love has found a home
Feel like my love, feel like my love has found a home
In this place I know that I belong!
Feel like my love, feel like my love has found a home
I feel like our love has found a hole
Benediction in my mind, benediction in my heart and soul!
Benediction in my mind, benediction in my heart and soul!

I feel like our love has found a hole
Feel like my love, feel like my love has found a home
In this place I know that I belong!
Feel like my love, feel like my love has found a home
I feel like our love has found a home
Benediction in my mind, benediction in my heart and soul!
I feel like our love has found a home
Feel like my love, feel like my love has found a home
In this place I know that I belong!
Feel like my love, feel like my love has found a home
I feel like our love has found a home
Benediction in my mind, benediction in my heart and soul!
(I feel like our love has found a home)
Benediction in my mind, benediction in my heart and soul!
(I feel like our love has found a home) yeah!
Analysis of Lyrics

This song is basically expressing success, happiness and love. 'By the time I put on my shoes I already have the groove' is stating the fact that the singer is happy and dancing because they have the groove possibly due to feeling blessed. When the singer mentions 'benediction in the morning time' they mean they are waking up feeling blessed as the word benediction is like a blessing. Furthermore, the idea that the lyrics could be a metaphor for love is also something I feel is apparent, the singer says 'I feel like our love has found a hole, feel like my love has found a home' the reason I feel this is a metaphor is because Benediction means an utterance of a blessing and this could be connected to the idea that the singer has found their true love partner and is feeling blessed because they are in love. We already know that benediction means a blessing, but In the lyrics you can see that benediction in this instance could actually be referred to as a female, and the singer is so in love with this girl he refers to her as a benediction. This girl is on his mind, is in his heart and is also in his soul, possibly referring to her as a soul partner.