Our music video will certainly not be the typical Deep House video as it breaks certain common codes and conventions, that audiences might see on television. This is due to the fact, the overall meaning to our video is very serious and will be created to provide an inspirational feel to it. Commonly, Deep House videos do not provide serious meaning and tend to stray away from the meaning of the lyrics. This is apparent in Oliver Heldens video for Gecko (overdrive), which is a experimental video with small substance and no correlation to the lyrics. In this video
Usually deep house videos happen to be created in an alternate setting with little or no relation to reality, and real life meaning. However, even though this is common in certain deep house videos these alternate realities are usually double entendres or metaphors for real worlds scenarios. Furthermore, the music video our group will be creating will include a real life setting with meanings that are included in reality, we are creating it to serve a purpose and create an inspirational feel to it. Our video does not include the common code and conventions that are included in main stream deep house videos such as clubbing, drinking and strobe lights, However so many Deep House videos that are being released in this generation tend to stray away from this idea and are turning towards inspirational type videos, one video that does this is Prayer in C by Lilly Wood (Robin Schulz remix).
Ultimately, this video depicts the idea of tribe wired and Fun/ antics groups within the lifestyle matrix, this is due to the reason that these groups in the lifestyle matrix show individuals to be happy, outgoing, crazy also to be funny and creative which is clearly seen in the video. Furthermore, this is also apparent through our target audience research that tribe wired and fun/antics people are the main section of the Deep House target audience, hence significantly relates. The use of the lyrics ''Our world is slowly dying'' and ''When men will be no more... there will be silence'' the singer is definitely questioning religion and the future of the world, which is very similar to the video we look to create. I feel this video brings out the hard edge of drinking/youth/ partying and dance with the concept of religion, and in fact this way of living could actually be the religion itself of which the demographics of the house music genre follow which is the youth. Also you can see there is a lot of individuals with in the music video that are wearing masks or have their face painted. This could show that the youth are creating this alter ego in order to get away from their normal lives and live this life of having fun and know no limits, which is in essence similar to the idea of going to the club to see a DJ perform, once you are in that environment you are away from reality then once it is finished you are back to normal.
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